A gym in a development — a hard number, not a soft benefit
Analysis of the new-build market shows that flats in developments equipped with a fitness and wellness zone sell faster and at a higher price — the difference is 3% to 8% of the unit value.
On a £250,000 flat, that’s £7,500–£20,000 extra. Fitting out the gym for the whole development typically costs £12,000–£30,000. The arithmetic speaks for itself.
What does a fitness zone bring to a development?
➜ Competitive edge — a differentiator against similar projects in the area ➜ Faster sales — buyers more willingly choose developments with amenities ➜ Higher prices — a premium for ready, complete lifestyle infrastructure ➜ Satisfied residents — lower turnover, better reputation for the developer ➜ Marketing material argument — a specific value, not a generic claim
What does a developer gym look like?
A fitness zone in a multi-residential development differs from a hotel gym. Key requirements:
- Ease of use — no need for permanent supervision, intuitive equipment
- Durability — commercial equipment for intensive daily use by many residents
- Aesthetics — appearance aligned with the standard of the common-area finish
- Safety — good ventilation, non-slip flooring, optional monitoring
Standard fitness zone for a 60–120 unit development: 40–70 m², with 8–12 cardio and strength machines.
Working with developers — operating model
We can enter at any stage:
- Shell stage — we advise on layout, plan electrical and ventilation
- Finished stage — we install equipment in the ready room, supply flooring and fit-out
- Urgent track — delivery for building handover or development opening
We issue one invoice for the whole — no need to coordinate several suppliers.
What do we deliver?
A complete turn-key package:
➜ Cardio equipment — treadmills, bikes, cross-trainers ➜ Strength equipment — machines, free weights, rack ➜ Sports flooring — rubber or sports vinyl ➜ Mirrors, LED lighting, audio system ➜ Safety markings and operating instructions
FAQ
At what stage of construction should we contact you? Ideally at design stage or shell stage — we can advise on room layout, ceiling height and services. But we also work with finished rooms.
Who is responsible for the gym after development handover? After handover, the housing association or building manager takes responsibility. We offer service agreements with annual or semi-annual inspections.
What equipment standard suits a development? We recommend semi-commercial or commercial equipment (e.g. Matrix, Panatta, Gym80). Home-grade equipment won’t survive intensive use by dozens of people.
Can you fit out gyms in several developments at once? Yes. We work with developers delivering multiple projects in parallel — framework agreements and preferential terms are available.
Service parameters
Turn-key delivery
- ⏱ Lead time
- 6–14 weeks: 1–2 weeks design + 4–10 weeks equipment order + 2–3 days installation.
- 📦 Scope of works
- 3D design + finishing + services + equipment + documentation + service agreement. No sub-contractors.
- 🛡 Warranty
- 10 years structure, 5 years services, 2–5 years equipment per manufacturer.
- 🔌 Technical requirements
- 230/400 V supply, ventilation, HGV access (for modular projects). We advise before quoting.
- 📜 Permits
- Standard: temporary-building notification (containers) or no formalities (conversion). We help with documentation.
- 👤 Client side
- Space made available + decision on standard. We handle the rest.
Initial promise
After the first call you'll receive: an interior layout concept tailored to your needs, an indicative quote broken down by stage, and an equipment proposal in 2 variants (Standard and Premium).
No obligation, no card details, no follow-up bots. Reply within 24 hours, by phone or email.
Two tiers: Standard vs Premium
| Element | Standard | Premium |
|---|---|---|
| Equipment | Matrix, Panatta, mid-tier brands | Technogym, Life Fitness, Hammer Strength |
| Finishing | Puzzle flooring + standard mirror | Rolled flooring + wood + interior design |
| Air conditioning | 3.5 kW split | Mechanical ventilation with heat recovery |
| Service | Manufacturer warranty + 5-day response | Service agreement + 48-hour response |
➜ Don’t need a new GymBox? See room adaptation — often a cheaper, faster alternative.